Montelle Intimates - Case Study
The Challenge
Montelle sought to refine and scale their marketing strategy to capitalize on new revenue streams. They wanted to refine their digital approach across key channels, including email, Google, and Facebook, to better capture revenue opportunities and accelerate performance.
The challenge was not just to reverse financial setbacks, but to build a sustainable path to profitability that could scale with the brand's ambitions.
LTV implemented a tailored full-stack marketing strategy that seamlessly integrated with Montelle’s goals. With our fractional CMO guiding the process, we revamped their marketing efforts, driving immediate results:
- Email Overhaul: We built an email marketing program from the ground up, turning it into a key driver of engagement and revenue.
- Google Ads Mastery: Our advanced Google Ads strategy drove a 651% revenue increase, 686% higher conversions, and reduced CPC by 35%, all while delivering a 5x ROAS.
- SMS Growth: Initially hesitant about SMS, Montelle saw this channel grow from 2% to 10% of total revenue after LTV scaled the program, resulting in a 380% YoY revenue growth and a 17x ROAS.
- Facebook Profitability: LTV optimized Montelle’s Facebook ads, quickly turning them into a profitable channel within three months, adding significant value to their overall digital strategy.
By implementing these strategies, LTV not only met but exceeded Montelle’s expectations, creating a scalable path to continued success.
Thanks to LTV’s holistic and data-driven approach, Montelle’s experienced a remarkable 2900% revenue growth, evolving from a modest starting point to a highly profitable brand. Our full-stack marketing solution, combined with our hands-on leadership, enabled the brand to achieve significant, sustainable growth.
The partnership with LTV turned their digital channels into powerful engines of profitability, positioning Montelle for ongoing success.