Felina

How LTV’s Fractional CMO Drove Felina’s Digital Transformation

The Result

+565%

Revenue Growth

ROAS on Facebook Ads

ROAS on Google Ads

32x

ROAS from Email and SMS

Join The Success

Rick Reichmuth

Weatherman Founder

"LTV completely turned things around for us at Weatherman. Our email revenue soared by over 500%, and they unlocked new opportunities on Google and Meta. In just three months, we went from unprofitable to thriving, all while elevating our brand’s look and feel. Thanks to LTV, we’re in a much stronger place."

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Mark Corrado

Leading Lady President

"LTV has been great at helping us identify our goals, and getting us focused on the best ways to achieve them. They’ve helped many other companies, and their experience in digital marketing has made a tremendous impact to our company."

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Robert Gardner

VP of sales

“ In all our planning and building over the years we never thought we could reach such lofty revenue goals in such a short amount of time. We are exceedingly satisfied with the tremendous value our initial investment with LTV Approach has created “

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Barbara Shears

Marketing & Ecommerce Director

"LTV really turned our ecommerce around at Leading Lady. Their work on our strategy, branding, and marketing campaigns helped us boost revenue and keep our brand consistent. They felt like part of our team, driving our success with their data-driven insights.."

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William Haddad

Founder and CEO

"LTV quickly positioned Subderma in a competitive market, creating all our website copy and guiding our web design. Their strategic direction, backed by rock-solid data and strategies, helped us align our identity and effectively communicate our story for new markets, leading to a successful entry into the US. We couldn’t be happier with the results."

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Omer Kafri

Founder

LTV quickly positioned Subderma in a competitive market, creating all our website copy and guiding our web design. Their strategic direction, backed by rock-solid data and strategies, helped us align our identity and effectively communicate our story for new markets, leading to a successful entry into the US. We couldn’t be happier with the results.

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Felina

Felina, a longstanding leader in the U.S. intimate apparel industry, partnered with LTV to elevate their digital presence and unlock new revenue streams. With LTV’s fractional CMO leading the way, we transformed their marketing strategy, driving a 565% revenue boost within just six months. By reworking their brand messaging, optimizing their paid media strategy, and enhancing retention through email and SMS, Felina experienced a significant lift in profitability and performance across all digital channels.

The Challenge

Despite Felina’s established retail and wholesale presence, their digital channels weren’t fully capturing the brand’s potential. Their goals were clear: expand revenue from new customers, strengthen brand identity, and improve the UI/UX of their e-commerce platform.

While their Facebook audience was strong, conversion rates from social ads lagged behind, and their overall digital strategy needed a refined approach to fully realize growth opportunities.

The Solution

LTV’s approach was holistic, focusing on both immediate performance improvements and long-term strategic growth.

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Fractional CMO Leadership: Our fractional CMO, worked closely with Felina’s internal teams on email and Google Ads, while taking full ownership of Meta’s paid media strategy, driving substantial increases in ROAS and overall revenue.

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Paid Media Mastery: We implemented a data-driven paid media strategy for Facebook and Google Ads, building budgets and managing resources to ensure optimal performance. The result was a 4x ROAS on Facebook and a 7x ROAS on Google, driving exponential growth.

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Email & SMS Transformation: LTV reworked Felina’s email and SMS strategy, implementing highly personalized retention campaigns. This led to a 32x ROAS from these channels, turning them into critical drivers of revenue growth.

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Brand Messaging & Website Overhaul: LTV helped rebrand Felina’s messaging to better align with their digital strategy. We also led a complete overhaul of their e-commerce website, optimizing it for user experience and conversions.

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Long-Term Strategy: Beyond immediate wins, LTV created a comprehensive three-year plan for Felina, designed to transition them toward hiring an internal CMO while continuing to grow revenue and brand strength.

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With LTV’s leadership, Felina’s business experienced a massive growth surge, setting them up for continued success both in the short and long term.

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The Result

Thanks to LTV’s full-stack marketing approach and fractional CMO guidance, Felina experienced a substantial revenue lift, growing from an initial startup position to a multi-million thriving business. By refining their brand, optimizing their paid media strategy, and enhancing retention efforts through email and SMS, LTV empowered Felina to scale their digital footprint and position themselves for long-term success.